USPS Omnichannel Ad Campaign

USPS has the tech, but not the image. See What’s Coming repositions USPS as a forward-looking, tech-sexy brand by tapping into Gen Z’s obsession with staying ahead—whether it’s the next album drop, sneaker release, or show premiere. We created an omnichannel campaign that made mail feel modern by linking Informed Delivery to the excitement of what’s next. Digital, social, OOH, and direct mail teased anticipation, reinforcing USPS as not just a mail service, but a preview of the future. I was able to contribute to the art direction and all of the copywriting for this project. The vision was to touch on all the different lifestyle sectors Gen Z was interested in, and I was able to translate their feelings into images that would resonate with them while making them think of USPS as a newer, forward-looking entity.